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The Digital Product Passport (Consumer View)

The Digital Product Passport (DPP) is the public-facing page consumers, retailers, and regulators see when they scan your product’s QR code. It lives at verify.passr.eu/01/{your-GTIN} and is designed to be clean, trustworthy, and easy to read on any device.

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1. What the Passport Shows

The DPP is organised into clear sections that consumers can scroll through:

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Product Identity

• Product name and brand logo
• Style category (e.g. Outerwear, Activewear)
• Consumer-facing product description

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Material Composition

A visual breakdown of every fabric in the garment, displayed as:

• A proportional bar or donut chart showing material percentages
• Clear labels (e.g. “80% Recycled Polyester · 20% Elastane”)
• A Recycled Content badge if any material is certified recycled (GRS)

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Chemical Safety

• PFAS status declaration (PFAS-Free / Contains PFAS / Not Applicable)
• Downloadable lab report link (if a fluorine test certificate has been uploaded)

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Certifications

Each attached certificate is shown as a trust badge with:

• Standard logo (GOTS, GRS, OEKO-TEX, bluesign, RDS)
• Certificate number
• Expiry date
• Direct link to the certifying body’s verification portal (where available)

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Supply Chain Map

An interactive world map showing:

• Each production facility as a geographic pin
• The sequential production route connecting facilities
• Clicking a pin reveals the facility name, city, country, and node type (e.g. “Assembly — Ho Chi Minh City, Vietnam”)

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Care & End-of-Life

• Washing, drying, and material care instructions
• End-of-life guidance (recyclability, repair options, take-back programmes)

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2. Accessing the Passport

There are three ways consumers can reach a product’s passport: The passport is a mobile-first web page — no app download required.

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3. What Consumers Cannot See

The public passport does not expose:

• Internal notes or team comments
• Supplier contact details or commercial terms
• Draft or incomplete compliance data (only Published products have live passports)
• Disassembly and recycler data (this requires the Recycler Portal password)
• Pricing or commercial information of any kind

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4. Passport Branding

The passport page uses your brand logo and brand name set in your workspace settings. The design is clean and consistent across all brands on Passr — focused on trust and readability rather than sales. On Growth and Scale plans, you can request a custom QR domain so your passports live at your own subdomain (e.g. passport.yourbrand.com) instead of verify.passr.eu.

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5. Keeping Your Passport Accurate

The passport reflects your Compliance Locker in real time. If you update material data, upload a new certificate, or add a supply chain node, the public passport updates immediately — no re-publishing needed.

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Next Steps