​

Scan Analytics

Every time a consumer scans your QR code or visits a product’s passport URL, Passr records the event. The Scan Analytics dashboard turns these events into actionable insights about where your products are being used, which styles generate the most engagement, and whether your compliance communications are reaching consumers.

---

​

1. Where to Find Scan Analytics

Scan data is available at two levels:

• Brand-level — Go to Dashboard to see aggregated scan metrics across all your published products
• Product-level — Open any product and go to the Scan Analytics tab to see data for that specific style

---

​

2. Dashboard Metrics

The main Dashboard displays the following at a glance:

---

​

3. Product-Level Analytics

For each individual product, the Scan Analytics tab shows:

​

Scan Volume Over Time

A line chart showing daily or weekly scan counts over the past 30, 90, or 365 days. Use this to spot spikes — for example, after a product launch, a press feature, or a retail rollout.

​

Geographic Distribution

A world heat map showing which countries and regions your passport scans are coming from. Useful for:

• Confirming that EU market consumers are engaging with your compliance disclosures
• Identifying unexpected markets where your products are circulating
• Supporting geographic compliance reporting

​

Scan Source Breakdown

Where scans are originating from:

​

Device Type

• Mobile (iOS / Android)
• Desktop / Tablet

---

​

4. Using Analytics for Compliance Reporting

Scan analytics serve as evidence of DPP engagement — useful if you need to demonstrate to regulators, retailers, or auditors that your Digital Product Passports are actively accessible to consumers. You can export a scan report as a CSV or PDF from the Analytics tab:

1. Set the date range
2. Click Export Report
3. Choose CSV (raw data) or PDF (formatted summary)

---

​

5. Privacy

Passr scan analytics are fully GDPR-compliant. We do not:

• Track individual users across sessions
• Store personally identifiable information from scan events
• Use scan data for any advertising or retargeting purposes

Geographic data is aggregated at the country level — individual scan locations are not stored.

---

​

Next Steps