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Introduction to Passr

Welcome to Passr, the compliance infrastructure designed specifically for mid-market outdoor and activewear brands. Passr helps you easily generate, manage, and publish Digital Product Passports (DPP) to comply with upcoming European Union regulations.

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Why Digital Product Passports?

The European Union’s Ecodesign for Sustainable Products Regulation (ESPR) mandates that all textile and apparel products sold within the EU must carry a machine-readable passport by 2026-2030. Passr enables your brand to comply with these requirements, establish consumer trust, and streamline audit-readiness.

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Supported Regulations

Passr’s data schema and workflows are built to cover three key regulatory frameworks:

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1. EU ESPR (Ecodesign for Sustainable Products Regulation)

Mandates transparency around material durability, recyclability, recycled content percentages, and supply chain traceability.

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2. French AGEC Law (Anti-Waste for a Circular Economy)

Requires brands selling into the French market to disclose environmental characteristics (recycled material content, traceability of assembly, sewing, and dyeing, presence of microplastics, and recyclability).

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3. PFAS & Chemical Disclosures

Enables brands to disclose chemical safety assessments, declare PFAS presence, and upload laboratory certifications (e.g., fluorine test reports) to verify PFAS-free status.

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How Passr Works

  1. Build Your Catalog: Add your apparel styles, SKUs, and unique GTINs (GS1 barcodes) manually or via bulk CSV upload.
  2. Fill the Compliance Locker: Document materials, supply chain facilities, and compliance certificates for each style.
  3. Generate GS1 Digital Links: Export print-ready, high-resolution QR codes that link directly to each product’s public passport page.
  4. Publish: Share compliance records with customers, retailers, and regulators on the off-white consumer-facing verify.passr.eu scanner portal.